Business Insider -
13 Jan 2015 13:09

Discount supermarkets Aldi and Lidl continue to challenge the UK's traditional big supermarket. The threat of Aldi and Lidl has triggered a recent series of multi-million pound investments from big supermarkets committed to cutting down prices as they bid to attract consumers that have become less brand-loyal and want to shop around for the best deals. Overall, like-for-like prices dropped by 0.9% year-on-year due to the ongoing price war and lower commodity costs, according to the latest grocer...
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