Want Your Business To Succeed? Turn It Into A Stage For Customer Sharing

Remember the old step-by-step sequence of vacation travel? First, plan your itinerary, save up enough money. Then, go on the trip and shoot a few rolls of film along the way. Only then would you involve your friends—or at least try. You’d develop your film into slides (slides!) and strong-arm every friend you could find to come over and watch a carousel worth of your memories, a few of them inserted upside-down.