Mastering the Art of Indirect Language for Global Business Success: The Soft Sandwich

Sandwiches are delightful creations: they have nice soft slices on the top and bottom, and something substantial in the middle. For international businesspeople, however, communication sandwiches can be a great source of confusion, misinterpretation, misunderstanding and even conflict. Most cultures in the world -- Asians, Indians, Africans, Middle Easterners, Latinos, Southern Europeans, many Anglo-Saxons, etc. - speak in "soft sandwiches": they prefer to use indirect language when expressing c...