Ever since Amazon.com entered China about a decade ago, the company has been fighting a futile battle in the country’s burgeoning e-commerce sector. Domestic rivals Alibaba Group and JD.com now control about 90% of the market, leaving little space for the world’s largest Internet retailer. Now Amazon has come up with a new China strategy, and that involves bowing to its biggest competitor Alibaba.
Ever since Amazon.com entered China about a decade ago, the company has been fighting a futile battle in the country’s burgeoning e-commerce sector. Domestic rivals Alibaba Group and JD.com now control about 90% of the market, leaving little space for the world’s largest Internet retailer. Now Amazon has come up with a new China strategy, and that involves bowing to its biggest competitor Alibaba.
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