Design Centric - What Is It in Practice?

Co-written by Finn Birger Lie Large established organizations and small entrepreneurial ventures alike now understand that design is important to their business success. Could the next step be for these organizations to actually become design centric? Now observed for over a decade, the returns of companies that focused on design and thus consistently won the Industrial Design Excellence Award out performed the S&P index by over six-and-a-half percent annually. More recently, top tier Venture Ca...