Wal-Mart and Target Are Being Crushed by Supermarkets in the Business of Selling Food

  NEW YORK ( TheStreet) -- Traditional supermarkets such as Kroger and Safeway are schooling mass merchants Wal-Mart and Target in the business of selling fresh food and packaged goods, sending two of the nation's most formidable retailers back to the drawing board to reignite their sales. The winning recipe for grocers Kroger and Safeway, which don't have to be retailers of everything, has been a result of investments in customer service, more competitive prices, and an expansion of health ...