British high-street cafe Pret A Manger revealed today that it sold one million cups of coffee a week during the 52 weeks to January 1, 2015. Overall, the coffee shop's sales rocketed 16% year-over-year to £594 million ($884 million). So it's little wonder that it can give away free coffee. According to Pret A Manger's CEO Clive Schlee, the chain gives 28% of its customers free coffee, purely on the basis of whether the staff like you. "We looked at loyalty cards but we didn't want to spend...
This is how you get free coffee at Pret A Manger -- look attractive
Business Insider - 21 Apr 2015 12:08
British high-street cafe Pret A Manger revealed today that it sold one million cups of coffee a week during the 52 weeks to January 1, 2015. Overall, the coffee shop's sales rocketed 16% year-over-year to £594 million ($884 million). So it's little wonder that it can give away free coffee. According to Pret A Manger's CEO Clive Schlee, the chain gives 28% of its customers free coffee, purely on the basis of whether the staff like you. "We looked at loyalty cards but we didn't want to spend...
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