Business Insider -
26 Apr 2015 13:00

British high-street cafe Pret A Manger revealed today that it sold one million cups of coffee a week during the 52 weeks to January 1, 2015. Overall, the cafe's sales rocketed 16% year-over-year to £594 million ($884 million). So it's little wonder that it can give away free coffee. According to Pret A Manger's CEO Clive Schlee, the chain gives 28% of its customers free coffee, purely on the basis of whether the staff likes you. "We looked at loyalty cards but we didn't want to spend all th...
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