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How To Build A Brand In 5 Days

Fast Company - 28 Apr 2015 13:30
How To Build A Brand In 5 Days After Hillary Clinton's logo broke the Internet, Moving Brands considered a new, logo-less approach in a five-day design sprint. When Hillary Clinton announced her bid for the 2016 presidential election, the Internet freaked out--mostly over her campaign logo. Rumored to be designed by Pentagram's Michael Bierut, the logo was called everything from an ode to the hospital sign to an Easter egg revealing Clinton's true, right-leaning agenda. Read Full Story
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