Customer Loyalty Survey Makes A Few Surprising Connections

Trader Joe's has some of the most loyal customers in the grocery sector according to Satmetrix's Net Promoter Industry Benchmarks Report . Photop by flickr user Mike Mozart. Loyalty can be an elusive quality to track. Sure, you can measure usage of a loyalty-type rewards card, but that's more for determining purchasing trends than the emotional tie a customer has to a brand. The San Mateo, California customer data company Satmetrix is out to connect those two data points -- and it's already made...