Marvel Must Sell 'Civil War' As 'Captain America 3,' Not 'Avengers 2.5'

Avengers: Age of Ultron is a massive smash hit. It has grossed around $1 billion worldwide thus far as of today or tomorrow and probably has another over/under $500 million left in the international tank. Now Walt Disney and Marvel will be eventually (mostly) turning its attention towards Ant Man and Captain America: Civil War. Ant Man has its own set of challenges, but Captain America: Civil War has a specific, if somewhat enviable, problem. The film features Robert Downey Jr.'s Tony ...