Learn how to develop a mobile app strategy in the 10 minutes it takes to get dressed

To have a successful digital marketing strategy, you need to reach customers where they are -- and these days, that's on mobile. But many marketers don't grasp the true importance of mobile marketing, since they aren't applying the same analytics to mobile apps and sites as they do to traditional ones. In 2013, people spent $38 billion on mobile apps. That number is expected to grow to $77 billion by 2017, and the spending power goes well beyond just apps: A recent study shows that after browsin...