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How a Japanese clothing brand got men to love shopping

Business Insider - 24 May 2015 22:38
How a Japanese clothing brand got men to love shopping Japanese clothing giant Uniqlo has plans to take over America.  To accomplish this goal, the brand, which has 1,500 stores around the world, is going to great lengths to attract male shoppers.  Apparel retailers have traditionally gone after women, who tend to shop more often and seek out trendy designs. "We take the men's business not as a secondary business, but a primary one," Steven Sare, chief merchandising officer, told Business Insider. While the brand is already the biggest apparel ch...
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