Employer Brand And Candidate Experience: A Mighty Fine Line

What’s the difference between a great candidate experience and a deep, cohesive employer brand? Nothing. The two work hand in hand. One of the most powerful indicators is a stat from the latest Candidate Experience report, an annual pulse-taking on talent acquisition. The 2014 edition showed that 78.6 percent of job applicants made the decision to apply to an organization based on their own job search. Whatever they encounter on their own is what’s driving more than three-fourths of your can...