Reuters reports that companies like Google Inc. (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN) are racing against each other to acquire data that no other company in the world has attempted - human DNA. The companies have been fighting neck-to-neck to get scientists and medical professionals on board to provide discoveries to the world in a market segment that is estimated to be worth around $1 billion by the year 2018.