Fitbit, the company set for an IPO, contributed to the highest ad spending in 2014, according to a report from Kantar Media. The leading fitness tracker company spent $21.56 million to retain its grip on the market before the Apple Watch rolled in, but Apple has spent $38 million leading up to the launch of the Apple Watch alone. Even though the Watch is not confined to the definition of a fitness device, it will certainly offer that category stiff competition, and Apple may have spent a lot mor...
Fitbit Spent $22 Million On Advertising Last Year; Nowhere Close To Apple Inc.
Bidness etc. - 13 Jun 2015 17:12
Fitbit, the company set for an IPO, contributed to the highest ad spending in 2014, according to a report from Kantar Media. The leading fitness tracker company spent $21.56 million to retain its grip on the market before the Apple Watch rolled in, but Apple has spent $38 million leading up to the launch of the Apple Watch alone. Even though the Watch is not confined to the definition of a fitness device, it will certainly offer that category stiff competition, and Apple may have spent a lot mor...
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