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What McDonald's new CEO doesn't want you to know about his turnaround plan (MCD) Six weeks after the new McDonald's CEO revealed his turnaround strategy for the company, some former McDonald's executives still aren't sure how he plans to fix the struggling restaurant chain. "To be frank, I haven't seen a plan yet," says Richard Adams, who worked in McDonald's corporate offices for nearly two decades and spent 12 years as a franchisee. "It seems like a lot of talk." Same-store sales at McDonald's have fallen in each of the past six quarters in the US. The chain is battling de...
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