This founder sold her first startup for $110 million -- here's why she's not following the same playbook for her second

Mariam Naficy built her first startup fast. It was first to market, first to grab the biggest share. It raised money fast and then sold fast. When she was 28, she and her cofounder Varsha Rao sold their online makeup company Eve for $110 million to Idealab. But Naficy is largely ignoring the Eve playbook as she builds her new startup: Minted, a crowdsourced designer stationary and arts marketplace. "At Eve, I hired a whole corporate management team in six months. We raised 26 million almost imm...