Attorneys often ask how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it's how you spend your money that makes a difference. You want to create a marketing budget that matches your goals. The American Lawyer reports that the AM Law 200 firms spend about 2 percent of gross revenues on marketing related expenses. And that number is actually low. Law firm management consultancies have long held that law firms (excep...
Attorneys often ask how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it's how you spend your money that makes a difference. You want to create a marketing budget that matches your goals. The American Lawyer reports that the AM Law 200 firms spend about 2 percent of gross revenues on marketing related expenses. And that number is actually low. Law firm management consultancies have long held that law firms (excep...
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