How to Amplify Your Media Coverage

Congratulations, you've just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday's recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms. Let's use my recent appearance on CNBC Asia Squawk Box talking about Australian CEOs failing to embrace LinkedIn and ...