When the cofounders of Helix met at Wharton’s MBA program, one of the first things they bonded over was the pains of moving to a new city — particularly buying a new mattress. Their experiences read like a fable: one bought a cheap one from Ikea he hated, another bought one online and ended up returning it, and the third spent an obscene amount of money at a local Sleepy’s. At least the third one liked his mattress. The mattress industry, they ranted over drinks, was hopelessly broken. And...
A new startup Helix will build a mattress customized for both you and your partner for under $1,000
Business Insider - 4 Aug 2015 18:01
When the cofounders of Helix met at Wharton’s MBA program, one of the first things they bonded over was the pains of moving to a new city — particularly buying a new mattress. Their experiences read like a fable: one bought a cheap one from Ikea he hated, another bought one online and ended up returning it, and the third spent an obscene amount of money at a local Sleepy’s. At least the third one liked his mattress. The mattress industry, they ranted over drinks, was hopelessly broken. And...
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