How Disney Influences Small Customer Segments for Major Impact

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts. In ERDM learnings from 15,000+ hours of VoC Interviews, we have reported that engagement is now the critical competitive differentiator for companies. Marketers now have unpresented opportunities to connect with both existing customers and new prospects by e...