Under Armour executive explains why the brand doesn't hire the most elite athletes

Under Armour is the second most popular sportswear company in the US behind Nike.  Since partnering with Stephen Curry, sales have been soaring. So how does the brand stay on top in an increasingly competitive field? "What separates us from the clutter is this blue collar work ethic," vice-president of global brand marketing Adrienne Lofton said to Fast Company. "We're an underdog brand. We work with athletes who most people wouldn’t or didn’t draft in the first round, or who they wouldn...