Business Insider -
2 Sep 2015 23:36

Apple Music may secretly be a much bigger deal than it appears for Apple. Jessica Lessin at The Information reports that Apple's long term goal for Apple Music is to use it as a hook for subscribers into a video streaming service. She says Apple is trying to create a healthy base of subscribers through Apple Music, then it will upsell its subscribers to video content. Lessin reports: It is very hard to make the economics of a video streaming subscription business work if you’re starting from...
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