How to Rebrand Your Startup: An Interview with Todoist's Head of Design

I've long railed against e-mail as a "collaboration" tool. With so many balls to juggle, it's never been more essential for us as employees and individuals to find a system--any system--to get things done. My tool of choice is Todoist, a remote control for my life. I recently sat down with Ana Ferreira, the company's design head, @ac_f. PS: Todoist has been in business since 2007. How did you decide that now was time to embark on a rebrand? AF: Todoist is one of the first task managers on the ma...