Brand Uses Its Noodle For New Brand Positioning

Last year in a Forbes post entitled How The Fast Casual Segment Is Gaining Market Share In The Restaurant Industry, the writer described the term "fast casual restaurant" thusly: "a relatively fresh and rapidly growing concept, positioned somewhere between fast food restaurants and casual dining restaurants. Technically, being the hybrid of the two concepts, they provide counter service and offer more customized, freshly prepared and high quality food than traditional QSRs, all in an upscaled an...