The 7 Types of Social Media 'Gurus' You'll Meet

In the social media world, a disproportionately high number of users are actively describing themselves as "gurus." What is a social media guru? That depends on who you ask. The unfortunate truth is that "guru" is an intentionally vague term, and while it sounds both impressive and descriptive, it describes no actual specific function or role. This isn't to say that all social media gurus have no idea what they're doing; on the contrary, most are skilled in the social media world. They just aren...