Can the beloved doll brand, which turns 30 next year, maintain relevance and regain sales as its original customers become parents?
Why Mattel's American Girl Needs To Bank On Millennial Moms (And Maybe Dads)
Forbes - 19 Dec 2015 15:00
Can the beloved doll brand, which turns 30 next year, maintain relevance and regain sales as its original customers become parents?
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