Facebook's new feature could open up a whole new world of revenue

Facebook/Mark Zuckerberg One thing we know about Facebook CEO Mark Zuckerberg is that he's always willing to explore new, and better, ways to enhance the user experience and boost revenue. The long testing process of incorporating videos into Facebook's suite of ad solutions, dipping its toes into the burgeoning world of virtual reality (VR) via its $2 billion acquisition of Oculus, and waiting for just the right time to fully monetize Instagram are a few, recent examples. As I noted in a recen...