Tesla has literally flipped disruption theory on its head

Thomson Reuters It's not an exaggeration to say that Tesla Motors (NASDAQ:TSLA) has literally flipped disruption theory on its head. Classical disruption theory suggests that most disruptive entrants start at the bottom of the performance curve, and slowly work their way up until they can eventually overtake incumbent technologies. But Tesla started at the absolute top of the performance curve. The Secret Tesla Motors Master Plan (just between you and Elon Musk) all along has been to appeal to ...