To Win Customers, Stop Selling and Start Seducing

If you want to win over customers, stop selling and start seducing them instead.   This was the underlying message of a talk I heard recently by behavioral economics professor and bestselling author Dan Ariely.  Ariely has mounds of data to prove that people have irrational tendencies.  His studies and conclusions make it clear that most sales and marketing efforts get it wrong.  A pointed, persuasive sales message is far less effective in winning customers than are sexier, subtler, and sma...