Business Insider -
10 Mar 2016 17:26

American soda consumption has plunged. In a recent research report to clients, an RBC Capital Markets team shared a chart showing just how dramatically soda consumption per capita in the US has dropped over the last 15 years. "Since the late 1990s, per capita consumption of traditional carbonated soft drinks has declined in the US, from nearly 53 gallons per capita at its peak in 1998 to 41 gallons per capita in 2014," the analyst team wrote in the note. "We note that the peak of soda consumpt...
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