Conversational commerce is the name of the game for Sephora with its new chatbot on teen messaging app Kik, which is serving up relevant content to beauty fans including how-to videos and product reviews in a bid to drive new conversions.
Conversational commerce is the name of the game for Sephora with its new chatbot on teen messaging app Kik, which is serving up relevant content to beauty fans including how-to videos and product reviews in a bid to drive new conversions.
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