Coca-Cola's new 'premium milk' beverage is coming at the worst possible time

Getty Images/Joe Raedle Coca-Cola owns nearly two dozen billion-dollar brands, everything from its original soda recipe to Fuze tea, but believing it can grow its new premium milk drink into one too shows it's engaging in some pie-in-the-sky thinking. A fair assessment The beverage giant introduced its protein- and calcium-fortified Fairlife milk drink a little over a year ago, during which time it's reportedly generated some $90 million in sales. Analysts say Fairlife gave the broad special...