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AP/Rick Bowmer Alaska Airlines and Virgin America made waves by this week by announcing a merger that would create the fifth largest airline in the US. Seattle-based Alaska Airlines announced Monday that it would acquire Virgin America for $2.6 billion after a short bidding war with JetBlue. Although the acquisition of Virgin America certainly has its merits, the high cost of the transaction and cultural differences between the two companies led some industry analysts to question the wisdom of ...
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