Alex Gallardo/AP When LeBron James and Nike inked a lifetime endorsement deal at the end of 2015, the terms of it were never reported. We always knew that it would be a big number. Not only had Nike never agreed to a lifetime deal before, but at the time of the news ESPN's Darren Rovell — who first broke the story — also reported that James' new deal would "easily surpass" the 10-year, $300 million deal Kevin Durant signed with Nike in 2014. This led to speculation that the number attached t...
LeBron James' business partner confirms lifetime deal with Nike is worth over $1 billion
Business Insider - 22 May 2016 03:21
Alex Gallardo/AP When LeBron James and Nike inked a lifetime endorsement deal at the end of 2015, the terms of it were never reported. We always knew that it would be a big number. Not only had Nike never agreed to a lifetime deal before, but at the time of the news ESPN's Darren Rovell — who first broke the story — also reported that James' new deal would "easily surpass" the 10-year, $300 million deal Kevin Durant signed with Nike in 2014. This led to speculation that the number attached t...
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