UK shoppers research online but prefer to purchase in store

BII This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Shoppers in the UK are using online channels to research products they want to buy. However, over half of those who research online prefer to make their actual purchases in a brick-and-mortar store, according to a report from Pragma Consulting cited by Forbes. This is a win for physical retail stores as it keeps foot traffic up, and provides the opportunity to cross-...