Tesla is experiencing its first major identity crisis (TSLA)

REUTERS/Bobby Yip Tesla has endured existential crises in the past, such as in 2008 when it was just days from bankruptcy. But Tesla has never experienced a true identity crisis. It is now. The question for Elon Musk and his team to ask isn't, "Will we make it?" but rather, "What are we all about?" Driving this identity crisis is the recent news that a driver was killed in May when his Tesla Model S running the Autopilot semi-self-driving technology went under a semi-trailer on a Florida highway...