Sugary soda is going out of style, but Pepsi and Coke are adapting

Getty Images/Justin Sullivan Soft drinks have been making a hard landing. Last year marked the eleventh consecutive year of declining carbonated soft drink sales in the United States, while soda consumption fell to a 30-year low. In June Philadelphia became the first major American city to pass a soda tax, while San Francisco and others will decide on parallel measures this year. The downward pressure from these trends has put soft drink kings Coca-Cola and PepsiCo in a difficult position in ...