jarupan chanda/Shutterstock The argument for not washing your jeans has traditionally been about making your denim last longer — hot water and detergent can speed up how quickly your jeans fade. Levi's CEO Chip Bergh says we should stop washing our jeans because it's good for the environment since it saves water and energy. "If you talk to real denim aficionados, they tell you don't wash your blue jeans," Bergh said in a 2014 interview at Fortune magazine's Brainstorm Green conference. This ad...
jarupan chanda/Shutterstock The argument for not washing your jeans has traditionally been about making your denim last longer — hot water and detergent can speed up how quickly your jeans fade. Levi's CEO Chip Bergh says we should stop washing our jeans because it's good for the environment since it saves water and energy. "If you talk to real denim aficionados, they tell you don't wash your blue jeans," Bergh said in a 2014 interview at Fortune magazine's Brainstorm Green conference. This ad...
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