How to Create a Great Customer Experience

By Cathy Butler, SVP, Digital Products & Services, DigitasLBi A six-question guide Forrester defines customer experience as “The web of relations among all aspects of a company — including its customers, employees, partners, and operating environment — that determine the quality of the customer experience”. In fact, everywhere you turn, headlines are talking about the value in getting that customer experience right. But brands are still struggling to think differently in order to create ...