Nowcasting: A Model for the Future of Marketing

By Geoffrey Colon, Bing Ads Product Marketing Manager, Emerging Media In December 2015, Bing quietly rolled out an Election 2016 experience, with data visualizations powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs, and the Scottish independence referendum (among others) with strikingly accurate predictions. This time, with Election 2016, things are different. Not content to merely predict the outcomes of pri...