By Stuart Hazlewood, Chief Strategy Officer, DDB New York Nobody’s perfect. What’s true of people is equally true of brands. Despite this, it is natural for brands and brand managers to try to whitewash their reputations; to brush any negativity under the carpet; to perpetuate the idea that their brand always acts with impunity and their products are as close to perfect for whatever task they fulfill. In other words, nobody’s perfect and hype is natural. While telling the truth has been a ...
By Stuart Hazlewood, Chief Strategy Officer, DDB New York Nobody’s perfect. What’s true of people is equally true of brands. Despite this, it is natural for brands and brand managers to try to whitewash their reputations; to brush any negativity under the carpet; to perpetuate the idea that their brand always acts with impunity and their products are as close to perfect for whatever task they fulfill. In other words, nobody’s perfect and hype is natural. While telling the truth has been a ...
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