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The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy? Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright. Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright. Fifteen years ago, when I was in high school, I remember flipping through the pages of Teen Vogue and marveling at glossy Ralph Lauren, Tommy Hilfiger, and Calvin Klein spreads. These brands each still represented distinct s...
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