Video Platform Maturity & How the Tech Titans Are Shaping Up

Brian Shin, Founder & CEO, Visible Measures The prevalence of video as a source of entertainment, news and communication in today’s world is undeniable. In fact, one third of all online activity is spent watching videos. So naturally, YouTube, Facebook, Snapchat, Instagram and Twitter are all dedicating massive resources towards improving their video capabilities in the hopes of becoming the all-encompassing video platform for both consumers and advertisers. But in order to attract a consumer ...