JCPenney has a new clothing line for millennial men -- but it misses the mark for 3 reasons

Argyleculture JCPenney is targeting millennial men with a new clothing line endorsed by Russell Simmons.   It's called Argyleculture. #Argylelife is emblazoned across the website, in case you didn't already get that it's targeting millennials. Previously, Argyleculture was sold at Macy's. "This demographic has a lot of spending power and is very opinionated about the style and fit of his clothes," John Tighe, chief merchant for JCPenney, told the Street.  Sales of menswear increased 13% f...