Billboards! Exclamation Point for Sports

Ken Klein, Executive Vice President, OAAA When sports punctuate a message, billboards are the exclamation point. This phenomenon merges two taproots of American culture:  sports and signs. Punctuating baseball history, Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz (#34 “Big Papi”). Red Sox honor David Ortiz In an annual rite, Kansas City Royals fans await the new baseball season and new award-winning billboards (created by Walz Tetrick Advertising). The la...