Why the UN's new chief represents a pivotal moment for "Brand Portugal"

The selection of António Guterres -- Portugal's popular and widely respected former Prime Minister -- as the new secretary general of the United Nations is a bold choice for world's largest international organization, an historic milestone for the people of Portugal, and an unprecedented opportunity to enhance Portugal as a brand at a critical time for the nation. Just as companies must carefully nurture their brand image to achieve success, a country's reputation - how it positions itself and ...