The CEO of $500 million startup Refinery29 explains why traditional TV giants are partnering with their digital competitors

Refinery29 In the past few months, many hot digital media companies have set their sights on a particular target: getting their brands onto traditional TV. Refinery29, the powerhouse millennial women's publisher reportedly valued at $500 million, is no exception. "We've been aggressive about being on every platform first, and the next one is TV," Refinery29 CEO Philippe von Borries said on The Wall Street Journal's Media Mix podcast. "There's no question." While this might seem like moving ...