How Disney Maintains a Strong Relationship With Its Millennial Audience

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans. "As the audience evolves, we're making sure to lean in and being relevant to where they are," said Andrew Sugerman, evp of content and media with Disney Consumer Products and Interactive Media. At the core of Disney's content creation team is what Sugerman calls "digitologist...